Stop the World! I need to Catch UP!!!!

Technology ... friend and foe, gift and curse, wonder and horror, time saver ... you get the idea. In this crazy world of information overload at the speed of light, who has TIME to learn how to create their own website, place new postings and take advantage of all the very cool resources available?

The pendulum of the Do-It-Yourself syndrome is swinging fast and hard in the opposite direction. Today's solo entrepreneurs are beginning to realize the true value of partnerships. They are not only farming out their accounting, but are now hiring virtual assistants, web site creators and optimizers, and other very targeted services they stumble across.

As synergistic as entrepreneurs like to think they are, they are realizing it truly pays to focus on their strengths and leave the administrivia and details to those who are designed to focus on administrivia and details.

I hear you saying:
"But I NEED to take care of these things!"
"No one else knows how to do this properly."
"I don't have the cash flow to hire an assistant."

"My situation is completely different."

Stop! Breathe.

1) Take your index and third finger.

2) Place them on your neck and feel your pulse.

3) Find the pulse in your wrist.

4) Compare the two results.

The pulse in your neck is strong and easier to find, isn't it? The pulse in your wrist is weaker and easy to lose, right?

The further you stray from your strengths (your heart), the weaker others will find you.

Who decides if you are credible or not? Others! You are your brand! If you are not credible, your brand or image will forever paint a negative image in the minds of others. How much effort would it take to restore that damaged credibility? What is your credibility worth to you?

Steps to take this month:

1. Complete an Entrepreneurial Style and Success indicator (see last month's blog).
2. Catalogue all your strengths you PREFER to focus on (make you happiest).
3. Create a list of duties you are currently doing that have nothing to do with your strengths.
4. Place the name of a company or type of service beside each of the items in number 3.
5. Start getting quotes from all you've listed in number 4.
6. HIRE people or services to make your life simpler and to free you to do the things you know, love and do best.
   
   Note: continue to add to your list in number 4 throughout the year. You will be amazed at how much better your worklife flows when you surround yourself with the right help.

Happy delegating!

-Carol-