Day #14: Luck is Where Preparation Meets Opportunity

When starting anything BIG, it's hard to see the end product. So many "What if's" and issues stand in between. It's also hard to believe you can create something much, MUCH larger than yourself. Many people just give up before they start. The amount of effort and risk is too great for them.

Those are the people I often hear call successful entrepreneurs "Lucky" with a slight sneer in their voices.

Let's back the truck up a bit.

I knew a millionaire who made all his profits on building and running hotels. He was approached to help create a set of hotels for a future ski destination (Whistler Village) back when Whistler was a tiny lift at Creekside. He said

"That would be a bad investment. Who is going to drive two hours down a windy mountain road to go skiing when we have ski hills just a half hour from downtown Vancouver?"

I knew a man who, on a plane ride, sat beside a very enthusiastic young entrepreneur who wanted to create a chain of "fast food" counters. Not only that, he was looking for other entrepreneurs to get in on the ground floor of his "turn-key" type of operation. The man I knew said

"Who wants food that's made fast to take on the run? People want a good quality home-cooked-like meal that they can enjoy over great conversation in a great atmosphere."  

The entrepreneur gave him his info just in case he changed his mind. The entrepreneur's name? Ray Kroc.

Now, you could call the founder of the McDonalds' fast food chain or the visionary Franz Wilhelmzen who assembled  a group of Vancouver businessmen to create Whistler "Lucky", and to some extent you may be right. McDonalds' could have bombed but Ray observed its original store thriving and built a plan to bring it to the world. Whistler might not have got off the ground, but Franz knew mountains and had a strong desire to hold the Olympic Games there. I believe that these successes have much more to do with visionary persistence and active preparation than any sort of luck.

So ... my Big Hairy Audacious Goals are far larger than me, but I know they can be done ... by hitting the right Opportunity after the right Preparation. Every step will take courage, vision and work. I'm ready to create my own luck! 

Day #4: Just Do It!

I did learn something useful in grade 10 Physics:

A body in motion tends to remain in motion. A body at rest tends to remain at rest.

The problem I hear from newly self-proclaimed entrepreneurs is how to get "in motion". There's the usual excuses - what they need to do first before they can have credibility as they talk to others about their new business. Behind their stories of the "busy" work they are doing I sense the fear that keeps them inert. We can all relate.

As a kid, did you ever stand at the edge of the high diving board? Do you remember taking that first plunge? You climbed all the ladders and stairs to get to the top. Your goal was to jump, but once you were up there, the pool looked far too small and the thought crept in your mind "What if I belly-flop?". You'd heard the stories of those who had tried to dive and didn't quite make the rotation. It sounded very painful and humiliating, but it would never happen to you. Now, standing where that poor schlep had stood, you felt it was not only possible, but probable.

I found the best way to overcome the fear, was to stand at the back of the platform, visualize a successful and rewarding freefall and refreshing plunge, take a running start and Just DO IT! I did it, chose the safer feet-first form and landed flat-footed. ow. But the next time I jumped, I remembered to point my toes and it was AWESOME!

The only way to overcome entrepreneurial inertia is to visualize what is about to take place, go at it full speed with confidence and take the plunge. Yes, you may land a little flat-footed. You might even belly-flop. But with each successive leap you will gain confidence and momentum, maybe even a little finesse.

I met with my first client Friday, just after our graduation ceremony. I will be calling companies all day Tuesday, just after Labour Day. Nothing like jumping in with both feet.