Day #4: Just Do It!

I did learn something useful in grade 10 Physics:

A body in motion tends to remain in motion. A body at rest tends to remain at rest.

The problem I hear from newly self-proclaimed entrepreneurs is how to get "in motion". There's the usual excuses - what they need to do first before they can have credibility as they talk to others about their new business. Behind their stories of the "busy" work they are doing I sense the fear that keeps them inert. We can all relate.

As a kid, did you ever stand at the edge of the high diving board? Do you remember taking that first plunge? You climbed all the ladders and stairs to get to the top. Your goal was to jump, but once you were up there, the pool looked far too small and the thought crept in your mind "What if I belly-flop?". You'd heard the stories of those who had tried to dive and didn't quite make the rotation. It sounded very painful and humiliating, but it would never happen to you. Now, standing where that poor schlep had stood, you felt it was not only possible, but probable.

I found the best way to overcome the fear, was to stand at the back of the platform, visualize a successful and rewarding freefall and refreshing plunge, take a running start and Just DO IT! I did it, chose the safer feet-first form and landed flat-footed. ow. But the next time I jumped, I remembered to point my toes and it was AWESOME!

The only way to overcome entrepreneurial inertia is to visualize what is about to take place, go at it full speed with confidence and take the plunge. Yes, you may land a little flat-footed. You might even belly-flop. But with each successive leap you will gain confidence and momentum, maybe even a little finesse.

I met with my first client Friday, just after our graduation ceremony. I will be calling companies all day Tuesday, just after Labour Day. Nothing like jumping in with both feet.