ARGH! Overload!

I had a vision (not sure why) that, on top of the joy of finally doing what I'm best at, THIS type of business was going to be easy to manage. No customers freaking out, asking me to deliver on an impossible deadline when I had to rely on supply chains from back east and overseas, or screen printers and embroiderers out here. I provide the product - training, workshops, speaking - therefore I control the chaos.

Years ago, there was no big push for "Social Media". Wow! Is that ever time consuming. I know in my business I need to have it to build the know/like/trust factor with potential clients, but seriously!

I've focused on three areas - Facebook (which has had the most response), Twitter (not sure I'm using it right) and LinkedIn (getting NOOOOO response whatsoever). Well, it's there. Permanently. Which is good if someone ever looks me up and goes back through my historical postings. (you can let me know how I'm doing at http://www.facebook.com/getthrival . Please click on the "Like" button at the top of the page!). 

All this is free ... other than the cost of precious time and sleep. I have not done "audience building" though ... which is where the $$$ comes in. How far down that road do I go? Seriously, I'm getting very few clicks to my daily leadership skill and challenge I'm posting each weekday. Some of them are coming from France, UK, Japan, Russia ...?? HOW did someone from Russia find me? And France?

Reality is, I just want to do what I do best - deliver training to teams and leaders who desperately need and want it. All this social media is a distraction, but seems to be a necessary evil. Meanwhile, I've all but abandoned my REAL website, finally getting frustrated enough with the Joomla editor that I refuse to do one more post in it. Must tackle that next week ... oh to have the $$$ to just hand it over to someone else.

Just goes to prove that NOTHING in this world is free. If it doesn't cost you money, it probably costs you time, sanity and opportunity. Spending the money on something more direct to my audience may be cheaper than this "free" cyberspace advertising!

I'd LOVE your comments and suggestions! Please, please, please!