Blogging With Credibility

Stop the NOISE!

So many people have opinions they want to voice when crisis strikes close to home, at election time and ... well ... when everyone else is voicing their opinions.

Let's think about this for a moment.

• Say you openly share your personal political views with a potential client you've been wooing for months. Say your favourite party wins and then makes a mess of the system ... in the eyes of that potential client, who asks himself "What idiots voted this government in anyway?" ... and remembers you ... as the idiot? Or ... your party does NOT get in power and the party who does makes wise and prudent decisions and gains popularity ... and you change your opinion ... Unless you make a living from your political opinions, keep politics out of your personal brand!

• In times of personal crisis are you a completely rational person? Or later, when someone calls you on a bad decision you made, do you say "I was going through a crisis at the time."?People can build a solid reputation over a lifetime and completely destroy their credibility with half their audience in a paragraph.

King Solomon, the wisest king in history, left us these words:

• "A prudent man conceals knowledge, but the heart of fools proclaims foolishness" Pr 12:23 and

• "He who has knowledge spares his words, and a man of understanding is of a calm spirit. Even a fool is counted wise when he holds his peace; when he shuts his lips, he is considered perceptive." Pr 17:27-28

In a time when so many people have so many things to say, it's hard to hear what's right. Here's what we do know:

• The sun will rise tomorrow.
• This too shall pass.
• People's words - written and spoken - are permanent. They will either be judged as fools or considered right.
• Those who do not panic and offer advice and opinions but forge ahead, keeping their lives and businesses credible and useful will be recognized, respected and trusted.

Please, if you have opinions you are compelled to share:

1. Look at your vision and mission statements.
2. Review your values.
3. Make sure that everything you say reflects these things.
   

• If it doesn't it is not in the best interests of you or your organization to express these opinions.
• If it will not help to better establish your brand and there's a possibility of hurting your brand, don't do it.

Write your opinions in a journal which you can publish years from now ... if it turns out your opinions proved correct. In the meantime, stay grounded, stay on purpose, know yourself and be your brand.